Organizational Changes to Improve Digital Marketing

It’s already a given that digital technology is fundamentally changing how people consume products and services and interact with marketing. We agree that these changes require organizations to think deeply about how they function, and take steps toward transforming their culture, processes, and leadership in order to take full advantage of the new landscape. David Edelman of McKinsey breaks it down and delivers key insights—and practical advice for getting started on the right path. Get the full story