Customer Lifecycle Optimization Launches: New Joint Offering Maximizes Marketing Effectiveness


Customer Lifecycle Optimization Launches: New Joint Offering Maximizes Marketing Effectiveness

NEW YORK, July 16, 2014 – Underline Communications, a leader in customer experience-based relationship marketing, and Gold Mobile, an innovator of technologies that enable and enhance in-the-moment customer engagement, are introducing a joint offering designed to optimize the way companies digitally communicate with their customers.

Customer Lifecycle Optimization is a holistic approach to examining the touchpoints along the customer’s journey with a brand—acquisition, onboarding, engagement, growth and retention—and identifying targeted, actionable ways to improve and expand upon their experience.

From micro-personalizing emails and web content for greater relevancy to leveraging patent-pending mobile and social technologies for higher engagement, Customer Lifecycle Optimization arms companies with strategies to better connect with today’s demanding multi-channel customer.

The Customer Lifestyle Optimization team tailors the process to each organization’s unique needs, incorporating three core components:

  • Digital Communications Review to identify opportunities to drive higher engagement and spend, and minimize drop-offs
  • In-Depth Customer Workshops to uncover and collect valuable perceptions, needs and wants
  • Back-end Systems Review to ensure current assets are being leveraged for maximum efficiency and return on investment

Customer Lifecycle Optimization is an integrative approach that helps companies deliver more value to their customers—and derive more value for their businesses. Throughout the process, the joint team provides detailed reports and recommendations, with a laser focus on increasing customer acquisition, deepening existing relationships, growing sales, boosting efficiency, and maximizing profitability.

Underline Communications is a strategic marketing agency that helps leading brands build valuable customer relationships through personalized communications and engaging digital experiences. The firm provides consultative solutions from strategic planning and experience design to measurement and optimization. For more information, please visit

Gold Mobile is the provider of a unique cloud-based platform geared at enhancing companies’ mobile ordering, payment, and loyalty programs. The Gold Mobile platform engages customers during critical touchpoints with personalized offers and content, real-time transactions and instant rewards. For more information, please visit 

Harvey Kreiswirth
Strategy Director, Underline Communications


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