TRENDS – The latest trends and predictions for customer relationship marketing.

Why Display Ads Can’t Match the Marketing Muscle of Content

A recent article from proclaims “Increasingly, we’re seeing brands shift budgets and focus toward creating original content, and in many cases this content doesn’t even resemble an ad or directly promote a product.” We have long believed that content marketing can accomplish things that display advertising cannot, from higher click-through rates to increased customer engagement. Read on for details.