TRENDS – The latest trends and predictions for customer relationship marketing.

Why Display Ads Can’t Match the Marketing Muscle of Content

A recent article from CMO.com proclaims “Increasingly, we’re seeing brands shift budgets and focus toward creating original content, and in many cases this content doesn’t even resemble an ad or directly promote a product.” We have long believed that content marketing can accomplish things that display advertising cannot, from higher click-through rates to increased customer engagement. Read on for details.