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Underline Communications to Present at Skift Global Forum

We are proud to serve as both a sponsor and co-presenter at the upcoming Skift Global Forum, the largest creative business conference in the global travel industry.

The event takes place on October 14-15, 2015, at the Duggal Greenhouse in Brooklyn, and brings together top strategists, technologists and marketers to dialogue about the future of travel.

Underline Communications will team with American Express to present the proprietary workshop, Engaging Travelers with Personalized Messaging. Armed with insights from American Express Travel research into consumer traveler attitudes and expectations, Brian Lenhart, Director, Digital Marketing of American Express Travel, and Luke Daigle, Principal of Underline Communications, will share a fascinating case study of how we transformed an email marketing program from a static blast into a highly personalized communication to meet the needs of the modern traveler.

Come back soon for a link to the presentation, and for future posts on personalizing communications for the travel-engaged and beyond.