Personalization has become a core element of online and digital marketing. Its presence can be seen on most popular websites, social networks and brand pages. But its marketing value is increasingly off the web, in the form of real-time content personalization of a more traditional medium: email.
About Luke Daigle
As Creative Director, Luke leads the agency’s strategy, creative, and digital production teams. Before joining his firm Daigle Interactive with Underline in 2007, he was an early innovator in email and online marketing. Luke brings a passion for strategic clarity, quality design, and flawless execution to all of Underline’s work.
Entries by Luke Daigle
When your inbox is full, which emails do you read first? The ones that are personally relevant to you, right? What about when you’re searching for information or advice? You probably hit the sites you know and trust first. Your customers are no different—they look for content that is personalized, trusted, and relevant.
When it comes to marketing to Millennials, conventional campaigns no longer apply. The path to purchase is highly individualized and social media is key. How do you cut through, build credibility…
Even in the changing media landscape, email is still the most effective way to reach consumers online—40 times more powerful than Facebook and Twitter combined. But as this article published by McKinsey & Co…
We define an elegant solution as one that surpasses expectations and delivers long-term value with a minimum of complexity, struggle, time, and expense. But elegance doesn’t simply happen. It takes a disciplined approach, characterized by five principles.
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