Entries by Joshua McFarren

66% of Email Opens Are on Mobile Devices

A recent report by Moveable Ink indicates that 66% of emails are now being opened on mobile devices—mainly iOS. The proliferation of mobile use comes as no surprise; but this data also reveals that consumers rely on different types of devices depending on the time of day—and even the subject matter.

3 Ways to Optimize Your Email for Mobile

50% of emails sent in 2013 were opened on mobile devices. Optimizing email campaigns for mobile audiences is more important than ever, but what strategies exist? And which works best for your needs? I found this article by Litmus to be a great resource on scalable, fluid and responsive design.