What is a “customer journey map”? While there may be many different flavors, the end deliverable is a well-researched and visually documented guide to the step-by-step interactions between a customer and your brand as they use one of your products or services. Here are some interesting viewpoints by industry experts.
About Harvey Kreiswirth
As Strategy Director, Harvey ensures that the client’s business strategy is fully understood and reflected in the agency’s work. Harvey previously held leadership positions with Logitech and DoubleClick, and helped launch the first website for American Express.
Entries by Harvey Kreiswirth
Marketing automation solutions automate traditional marketing activities across a range of functions, allowing a team to massively scale their operations and target larger audiences in a personalized, and coordinated, approach.
You’ve spent a lot of time and expense adding customers to your email list. Don’t lose them by not providing subscription alternatives when some inevitably consider whether or not to opt out.
It’s already a given that digital technology is fundamentally changing how people consume products and services and interact with marketing. These changes require organizations to think deeply…
Underline Communications and Gold Mobile are introducing a joint offering designed to optimize…
Are you a Twitter fan? Many companies bet on social media as an effective means to build personal connections with their customers. But this may only be partly true. Wharton School of Business posted a compelling article about Twitter’s role in relating to customers and when it might be wise to Hold That Tweet!
If you’re focusing solely on individual touchpoints to maximize their satisfaction, you could be missing the big picture. So says the Harvard Business Review in this great read that examines and extols the importance of managing your customer’s end-to-end journey.
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